Many companies have recognized the awesome value and benefit in social media marketing. You’ve seen how social marketing can drive quality traffic, leads & sales and boost your online reputation. However, as a business owner, you probably don’t spend much time on social networks yourself, so it’s quite a challenge to figure out exactly where to focus your attention.
Social media management involves a lot of interrelated tasks, including:
Hiring a social media manager can simplify many of these tasks, and many of these tasks can be handled by automated software known as bots.
Bots have many advantages over humans. First, they are cheaper than humans by a substantial amount. While you have to pay an hourly wage for a human -- and a high hourly wage for a quality human -- usually bots are available for a low monthly fee. Bots can act immediately or almost immediately to provide users with a real time experience. For instance, a bot can respond to every new follower within minutes with a welcome message. Bots can work 24/7, while a human needs rest. Bots can also do repetitive tasks without getting bored or tired, such as following or unfollowing hundreds of people a day.
The disadvantages of bots are obvious. First, they can't carry on conversations, they can only send automated messages. They have to be configured and set up, and setting them up can be complex. Bots have no innate strategy or plan, and instead must be told explicitly what to do. If bots are not set up properly, they can appear to be spammy and harm your brand. If you don't have a good strategy for the use of social media bots, they can do more harm than good.
Human social media managers will still be needed to plan your social strategy. Bots can't write or build new content, and humans will need to handle that. Humans will need to be there to talk to other humans, as even the most advanced chat bots have a very hard time appearing human. While bots can make humans more efficient, they aren't a magic bullet and a lot of tasks will remain in the hands of humans for the foreseeable future.
The right way to go, then, is to hire a bot with a human touch. A human can establish the strategy for your social media presence and create content, and use bots to grow your following, schedule content releases, and automatically start conversations with new followers. The human can work to convert followers into leads and sales while the bot keeps content fresh and keeps the pedal to the metal on follower growth.
We offer a unique service of a bot with a human face for your brand. You get an account manager who helps you plan your strategy and set up your bot, and you get a bot to carry out the strategy and keep your audience growing. We also offer content creation, custom tweets, and scheduled content releases. Please fill in the form below and begin a conversation with us about your social media following.Free Consultation
We offer free consultations and discounts for new customers.
© Pando Social All Right Reserved 2018.